Smart Beauty is a pioneering family-run company from the UK that specializes in high-quality vegan hair dye coloring sets. They prioritize cruelty-free testing, ethical conduct, and reducing their environmental footprint.
Acts as hair toner for blonde hair to reduce brassy color; lightens dark blonde without bleach. Color cream includes Plex hair treatment that protects, rebuilds, and restores your hair's structure
Vegan, cruelty-free blonde hair dye. UK and European-endorsed cosmetic standard professional ingredients in a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection
Cool blond hair dye; for a full head, covers grey, root touch-ups, highlights, ombre, and balayage. For all hair types: Afro, Asian, Caucasian, and chemically treated. Hair color for women and men
Mess-free application. Mix the blonde color cream and developer in the provided bottle, evenly apply with the precision nozzle, and work through with gloved hands for a non-drip coloring experience